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Vision is the art of seeing ... What is invisible to others. Jonathan Swift
Edit / Cut
Editing is a mix between skills and feeling. Not only you need to know how to use all the tools but more important you need to be able to have all the visions in your mind knowing exactly where you will go to. Furthermore there is a big responsibility what you going to show, whether this is in photo or video you need to be able to predict interpretations and thus produce in a ethical way. This means TolisArt is not producing anything that is disrespectful or harmful for other people.
Colorgrading is a crucial part in the whole process and will determine the mood, your CI and how you will be perceived by your customers on the market. Next to editing a good colorgrading can take 1/3 of the time in postproduction and it should not be underestimated. I record in certain codec's and log-profiles wich requires colorgrading. This is where the film will get it's cinematic look and quality. Photo grading is different but the know-how of both is a big advantage.
The music and the entire sound-fx engineering will determine whether the beholder will have goosebumps or not. TolisArt is an inhouse sound-engineering and music-production. For music I have a network of licensed film-music composers so you don't have to waste any thought about legal issues. Furthermore I have access to studios with modern music producers, in case you want to have even your own song, ask for it ...
Social Media Compliance
Videos are exported in a proper resolution, in the right size and in the best possible quality. Even in social media channels where almost all medias are downsized, your image film will still have a maximum of quality. Furthermore with the video comes a THUMBNAIL wich you can add as the title photo rather than just showing a video frame. This looks not only more professional than any other video but it is also more likely that people are attracted to it.
Proper equipment at the right time in the right place when shooting on the set. Whether this is for photography or videography. In operation are various Sony high-end cameras, prime- and cinematic lenses, gimbals, drones and much more ... As a Sony Ambassador I have nearly unlimited access to gear but most important is ... what you make out of it!
Briefing & Story
In my world the most important thing is "be your self and do your thing". We don't need to invent a story, you are the story. The more natural you are the better. One of my philosophy is to create most authentic and real videos. Don't show the world who you would like to be but show who you are! Everything has a natural magic, my job is to catch that, whether this is human, company or happenings. Filming with me means minimum of posing and acting. It's easier than you think.
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